“A book that invites readers to differentiate between digitalization and digital transformation. Far from the typical works about the impact of technology on procedures and tools, it provides judicious answers to managers’ operational needs. Indeed, it is urgent to help managers to reinvent their way of managing a team. At a time when Test & Learn reigns, this example-filled book by Olivier Zara is a valuable source of inspiration!” Sandrine Brandt, Director of HR Development at Harmonie Mutuelle Group
Many companies are experiencing great change due to the arrival of the digital age. The question is no longer whether you should become a digital manager, but how to be good at it. While it represents a challenge, it is also an opportunity to work on fundamental questions: agility, innovation, and especially, engagement. All managers have a part to play in this change. Their role is too important for them to remain simple spectators. They need to make an impact to become actors in the transformation.
Management should be the main focus of your digital transformation. It is certainly easier to address the issues of change management, communication and improving the technical mastery of tools, but no significant progress is accomplished without developing the core strengths of every organization—its management!
Designed to be a practical guide, this book will help you to: